Johann Antoine, founder
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20 years in digital, 15 of them in cross-border. Today on your side of the table. I sold the contracts I now negotiate for you. I know what is negotiable, what is bluff, and where the margin points are.
Career
1999-2001 : Prestige Real Estate, Paris
After a business degree, first negotiation experience on premium properties in Paris' 16th arrondissement and Boulogne.
2002 : The English adventure
Backpacking to England with his best friend, no accommodation, no job and a few bills in his pocket. 6 months planned, 7 years lived, he stumbled into the nascent SaaS e-commerce software world.
2004 : WebTrends
First steps in web analytics and digital optimization at WebTrends. Discovery of the international SaaS ecosystem.
2007 : Omniture then Adobe ($1.8B)
Recruited by Omniture, a major player in web analytics, later acquired by Adobe for $1.8 billion. Full immersion in the global tech ecosystem.
2009 : SaaS BioTech Entrepreneur
Created a SaaS for genetic counseling and DNA testing. Every founding mistake an entrepreneur can make, and every lesson learned.
2012 : Demandware then Salesforce SFCC ($2.8B)
Joined Demandware, a pioneering international e-commerce platform, acquired by Salesforce for $2.8 billion then Salesforce Commerce Cloud.
2014 : First Global-e employee in France
First Global-e employee for France and Southern Europe, reporting directly to the founders. Built operations from scratch for what would become the global cross-border leader, NASDAQ IPO May 2021, valuation >$4.8B.
2018 : ESW, €1B Acquisition
In charge of growth in France, working closely with Marc Pontet, CEO of Asendia (La Poste/Swiss Post), who acquired ESW for ~€1 billion.
2020-2026 : Glopal, 300+ clients in 6 years
EMEA Sales Director at Glopal. 300+ e-commerce clients supported: Dior, Balmain, Loewe, Printemps, Babolat. Proxy-based localization, international SEO & SEA, tax & duty across 117+ markets.
2026 : Kai-Li Global, #1 Expert
Founded Kai-Li Global. 20 years in digital, 15 of them in cross-border, a network across 3 continents serving high-growth brands.
Areas of expertise
- Net margin by market
- Cross-border e-commerce
- Platform contracts and payments
- Freight, Asia sourcing and returns
- Foreign exchange and customs duties
- OSS/IOSS VAT with tax specialists
- Fractional international leadership
"My ROI is displayed, not promised. Every action I run lives in your dashboard, with its measured gain and its proof method."
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